Why Newspaper advertising
Newspaper advertising has been about longer than any other form of publicity we see today and is still the first kind of advertising that businesses think about doing. These ads can do a lot more than just promote one item or one sale–each one can work actually hard to bring in customers, and then bring them back again and again. They’re a respectable way to reach a huge number of persons, especially those aged 45-plus who tend to read the paper more frequently than younger demographic groups who incline to get their news after TV, radio or the internet. And you can target your ads to the suitable markets by requesting that your ads run in the section(s) that most closely relate to your target spectators, be it sports, lifestyle or business.
Like all forms of Newspaper advertising, your print ad costs will depend on a lot of things: the size of your ad(s), what publication(s) you use, what units of the paper(s) you want your ads in, the frequency with which you run the ads, and whether you use color in your Newspaper ads. When it comes to working with the book, you’ll have a different sales representative after each newspaper who will not only quote you prices and deadlines but will also help you design your ad.
When it comes to price, daily papers are the highest of your choices and are best touched with annual contracts, since these publications make committing to one ad at a time cost prohibitive–rates plunge intensely even for the minimum contract, likened to the one-time rate.
If you find dailies to be too luxurious, you can save cash by only running your ads in the local sections the dailies all deliver to their subscribers. These are tabloid-like sections that typically run just one day a week and carry news pertaining to small geographic areas or neighborhoods. For instance, the Post Normal in Syracuse, New York, carries its local publication, called “Nationals,” on Thursdays. This local section is inserted into the suitable daily papers and distributed to the various suburbs of Syracuse, instead of to the paper’s entire coverage area.