What are the Advantages of Hoarding Advertising?
Hoarding Advertising is also called as billboard advertising. hoarding advertising is a very actual promotion tool for your creation or service. Can you market your product or company within seconds to your consumers? Yes, you can, through billboards. It is one of the most popular methods of outside advertising.
Benefits of hoarding Advertising
1. Visibility
It is huge and eye holding for very customer. hoarding advertising is located major thoroughfares and highways, thus, increasing the potentials of being seen by a great number of people all through the day. This advertising average is effective in catching the care of the target audience.
2. Access to Targeted Audience
hoarding can be placed in areas selected by advertisers; it will be easier for these companies to reach a specific or specific consumer group they sell their facilities and products to. hoarding can be located along the route where potential consumers drive by or pass by frequently, like in highways.
3. Audience Conversion
The location and sole design of hoardings are active to making sales and converting an audience into a direct customer. If a person driving by sees the hoarding and swiftly realizes the need to buy the advertised product, it will be easier for him or her to drive to the nearby establishment offering that product.
Difficulties of hoarding Advertising
1. Cost
One of the weaknesses of using hoarding advertising is the cash a company needs to spend from the time the hoarding is set up to the time it is taken down. Apart from signing a contract with the owner of the space, extra costs include care and repairs. If there will be natural ruins that will destroy the structure, this will not be inexpensive.
2. Cause of Distraction
Disadvantage of this traditional advertising medium is that it can be a cause of road chances. Since hoardings aim to get the attention of people who are driving or passing by, they are big in size and often have superstars as endorsers. The people have unfocused and at times, get into traffic accidents.