What is Public Relations and how its work
Every association, no matter how large or small, ultimately depends on its reputation for survival and success.
Clienteles, suppliers, workers, investors, medias and regulators can have a powerful impression. They all have an opinion about the organizations they come into contact with – whether good or bad, right or wrong. These perceptions will drive their decisions about whether they want to work with, shop with and support these organizations.
In today’s competitive market, reputation can be a business’s biggest asset – the thing that makes you stand out from the crowd and gives you a competitive edge. Effective PR can help achieve standing by communicating and building good relationships with all organization stakeholders.
Our definition of PR:
PR is about status – the result of what you do, what you say and what others say about you.
PR is the correction which looks after reputation, with the aim of earning understanding and support and influencing opinion and behavior. It is the planned and continued effort to found and maintain goodwill and mutual understanding between an organization and its publics.
Terms
The following terms are used in the definition of PR:
‘Organization’ can be a administration body, a business, a profession, a public service or a body concerned with health, culture, education – certainly any corporate or unpaid body large or small.
‘Publics’ are viewers that are important to the organization. They include patrons – current and potential; workers and management; investors; media; administration; suppliers; opinion-formers.
‘Understanding’ is a two-way procedure. To be effective, an organization needs to listen to the opinions of those with whom it deals and not solely provide information. Supplying a barrage of publicity is not enough in today’s open society.
What is Public Relations?
Public relation activities ensure the precise movement of information between the organization and its public also called its target audience. PR goes a long way in keeping the brand image of an organization in the eyes of its audience, stake holders, investors and all others who are related with it.
For universities, the target audience would be scholars and their parents/guardians, for shops the target audience would be customers and so on.